Developer lxb is building the new Odeon cinema complex in Stafford as part of the town's riverside development.
Back in April diggers were at the Bridge Street site pulling down the old newspaper office, reducing it to rubble and scattered bricks.
Now work has begun on constructing the actual cinema complex. Builders are currently working on the foundations for the site, which will replace the current Stafford cinema which is up for sale.
Patrick Farrington, the leader of Stafford Borough Council, has previously said he is 'really excited' about the new six-screen Odeon taking shape.
He said: “Planning permission was obtained some time ago. The regeneration of this area has been magnificent so far and one could say this is part of the final piece of the jigsaw. It will bring with it more restaurants, more bars and more of a night scene, attracting different age groups.
“The cinema itself is a completely new offer. It will be kitted out with state of the art facilities and it is fantastic to be able to bring this to the town.
“People who want this kind of state of the art facility need to travel to other towns at the moment and I think it is something Stafford residents have been crying out for. I am really excited. I think the location is really good being right by the river.” Scaffolding went up around the front of the old newspaper office last month as demolition work began.
The new Odeon cinema will accommodate 800 seats and two restaurants will be built under the plans.