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See inside historic 'Poundland' mansion in Claverley which is up for sale for nearly £8m

Pictures taken inside and around the grounds of a historic Claverley mansion made famous as the home of the family behind the Poundland empire show what could be yours if you have a spare £7 million plus to invest.

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A study at the Jacobean Grade One listed mansion at Claverley

Ludstone Hall is up for sale by private treaty for offers of around £7,775,000.

A further residential investment lot, Manor Fold is also available for £3m – it comprises eight houses on the edge of the estate.

inside Ludstone Hall at Claverley which has a guide price of £7.75m
One of the sitting rooms at the nine bedroom Ludstone Hall

The whole pile is nestled within the picturesque Shropshire countryside at Claverley and the captivating country house and estate spans 177 acres.

Ludstone Hall itself has nine bedrooms, estate offices and a modern leisure complex with an indoor pool which includes a function room, bar and dining area.

It also comes with four bedrooms and separately comprises a 19th century Coach House and two bedroom lodge.

The lot goes live at 2pm today through Tettenhall based Peter James Property.

The squash court within Ludstone Hall

The estate is currently the home of Steve Smith and his siblings, part of the entrepreneurial family that started on Bilston Market when his father Keith ran a stall and then went on to found Hooty's Cash and Carry business.

When Keith sold the business and moved to Mallorca in 1990, Steve remained in the UK and he and his wife Tracy looked to launch a similar retail operation.

Keith Smith, who helped found Poundland with his son Steve. The historic Ludstone Hall Home in Claverley he brought in 1997 is up for auction today

Inspired by his father’s stories of the ‘10p box’ on the market, he envisaged selling items for just £1 and, with a £50,000 loan from his father, Steve launched Poundland in 1990.

The very first Poundland was opened in the Octagon Shopping Centre, in Burton Upon Trent, in December 1990 and took more than £13,000 on its first day.

But it was the family's second store at the prestigious Meadowhall Shopping Centre, in Sheffield, which catapulted Poundland’s success and led to the company opening stores across England with great success. Steve sold Poundland for £50m in 2002.

His father Keith returned from Spain to the UK in 1997 and purchased Ludstone Hall for £2.5 million. Their passion for the property led to extensive renovations and the estate’s grounds feature a coach house, a two-bedroom lodge, and a unique museum.

Ludstone Hall in Claverley
Ludstone Hall which is up for auction with a guide price of £7,775m

While the Ludstone section of the museum features notes of historical importance and artefacts found on the estate, the Poundland area gives a glimpse into the history of the retailer, including the inspiration behind the brand and how it transformed from a single shop to a nationwide chain with more than 850 stores across the UK.

Keith, who died in 2022 after a short battle with lung cancer used to regularly open the doors of the manisopn and the 'Poundland museum' to raise money for his local church and history group. Classic car shows were also regularly held.

The Smth's regularly opened the grounds of Ludstone Hall, in Claverley for charity days . . .
Keith Smith in the 'Poundland area' of Ludstone Hall

Now, Steve and his siblings are selling Ludstone Hall in the hope that another family will cherish this historic estate as they did.

Poundland co-founder Steve Smith, one of the siblings who is selling Ludstone Hall

He said: “When my parents came back to the UK they wanted to find a home where they would never want to move from, and they certainly found that at Ludstone. My mum and dad really loved their time at the estate which can be seen in the amount of money they invested in the property – it really is the home that Poundland built.

“One particular investment they made was installing the swimming pool. They wanted to have a big party for the millennium so had one with a retractable floor installed so that the room could also be used to host events.

“We’d also hold charity events and open up the museum to visitors and raise thousands of pounds for local good causes over the years.

"The property holds so much historic significance and has only had a handful of owners since it was built.

"We’re now keen to see the property go to a new family who can make their memories here. While the Ludstone Hall Estate section of the museum will remain at the property, we’ll also be donating all of the Poundland memorabilia to Poundland so that they can preserve the history of the company.”

The property is being marketed through Peter James and agents Fisher German. and will remain on the market until sold with interest currently said to be 'active.' For details go to or

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