Poundland expanding its range – with more cookware, candles and cushions
Discount retailer Poundland has begun a complete overhaul of its general merchandise ranges.
The Walsall-based chain will introduce 2,000 new lines across all its more than 850 stores in the UK and Ireland.
The new ranges, powered by parent company Pepco Group, will be the single biggest change in its general merchandise offer in Poundland’s history.
Every Poundland store will be holding a home event over the next three weeks as it introduces customers to its new ranges which include cookware, candles, cushions, toys and technology.
Almost 1,000 items are available from this week in UK and Ireland stores.
The new lines will also be available on poundland.co.uk with 170 best-selling items available online from this week, rising to 450 in the weeks ahead.
The introduction of the new home ranges follows last year’s range revolution in clothing and more baby and kids clothing.
On average, the move to a Poundland clothing range powered by Pepco has enabled the discount retailer to reduce average selling clothing prices by 10 per cent per cent as it takes advantage of the scale of Pepco Group’s 4,800-plus stores across Europe.
Poundland commercial director Tim Bettley said: “It’s hard to underestimate the importance of this move for our customers – not least because of the incredible value these ranges also offer.
“Completing the transition of both clothing and home ranges to revamped ranges powered by our parent company Pepco, will not only give our stores a fresh new look, but deliver the amazing value that’s at the heart of our customer promise.
“A change on this scale is transformational for Poundland and we’re excited to see the customer reaction to these ranges.”
Over the past five years, Poundland has also introduced chilled and frozen food to many of its stores.
The business opened its first store in Burton upon Trent in 1990 and now employs around 18,000 who serve up to seven million customers every week.