West Brom have slapped a £30million price tag on striker Saido Berahino.
The England Under-21 ace is again being linked with a move away from the Hawthorns this summer after netting 20 times for the Baggies last season.
Newcastle, Tottenham, Arsenal, Manchester City and Chelsea have all been mentioned as possible contenders for the talented 21-year-old's signature.
But the forward, who has yet to agree a new deal, still has two years to run on his current contract.
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It means that any side wishing to lure him away from the Black Country would have to pay big money, with £30m understood to be the magic figure required.
Such a sum would appear to rule Newcastle out of the running while Tottenham are reportedly prepared to offer both midfielders Andros Townsend and Aaron Lennon, as well, as cash to land Berahino.
Meanwhile, Albion boss Tony Pulis is hoping to bolster his team following last season's solid 13th place finish in the top flight.
They are thought to be closing in on a deal for Wigan Athletic winger James McClean today.
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Queens Park Rangers wide man Matt Phillips also remains a target for Pulis, who is keen to increase his wide midfield options ahead of the new campaign.
Former Newcastle United striker Demba Ba and Hull attacker Dame N'Doye have also been linked with moves to the Hawthorns.
Ba is currently with Turkish side Besiktas, but Albion are thought to be considering a £10 million bid to capture the Senegalese international's services.
N'Doye is under contract at Hull until 2017 and is believed to have a £3million price tag.
Norwich City, Newcastle and West Ham are also keeping tabs on the player, but it's been reported that the 30-year-old wants £70,000 a week. Albion and West Ham would be unwilling to meet that demand.