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Theatre launch for Business festival brochure

By John Corser | Business | Published:

A 52-page official brochure, produced for the second Black Country Business Festival, has been given a really grand launch.

MNA group editor Martin Wright and Corin Crane, chief executive Black Country Chamber of Commerce (front) at the launch

Wolverhampton Grand Theatre hosted the launch yesterday afternoon with just under a month until the festival gets underway.

The festival, running from May 13 to 24 features 113 events this year and 35,000 copies of the brochure are going out across the region to drum up audiences.

Festival sponsors, partners and supporters gathered at the theatre to mark its release and Black Country Chamber of Commerce chief executive Corin Crane told them: "We have got come of the best people and businesses and most innovative companies in the Black Country – and not enough [people know about it.

"This is all about shouting about them as loud as we can."

He said that it was a festival in the Black Country but with a national profile.

The guide, produced by Associate Events and festival media partners Express & Star, features all 113 events in an easy-to-read calendar format.

"The Express & Star has put a brilliant magazine together for us," added Mr Crane.

Midland News Association editor-in-chief Martin Wright said: "As the biggest selling regional newspaper in England it is fitting to by supporting one of the country's biggest business events."

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"This a region really going places and the Express & Staris delighte4d to support and be part of the festival's success story," he added..

Festival events come in all shapes and sizes from large expos and gala dinners to factory tours, small workshops and networking events and they take place at venues all over the Black Country. Most are completely free to attend, but tickets must be booked in advance and are available on a first come, first served basis. Already nearly 1,000 tickets have been booked.

The brochure can also be seen online at www.blackcountrybusinessfestival.com where the complete calendar can also be seen and tickets booked.

In addition to headline partner, on-line retailer, eBay, partners include the Black Country Chamber of Commerce, DY5 – Dudley’s Business and Innovation Enterprise Zone, Talbots Law, the University of Wolverhampton, Birmingham Airport, Black Country Local Enterprise Partnership and Black Country Growth Hub.

Sponsors are Casino 36 and M6 Toll. Supporters are Wolverhampton Racecourse; accountancy firm, Crowe; Wolverhampton Grand Theatre, Think Sandwell, Gecko Programmes and Walsall Council. Media partners are Signal 107, the Express and Star, outdoor media experts, Elonex and Infonote Datasystems. It is run in association with Associate Events.

John Corser

By John Corser
Business Reporter - @JohnCorser_Star

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.

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