Premium Choice make move to Wolverhampton

One of the UK’s top insurance brokers is moving its 200-strong workforce to a new headquarters in Wolverhampton.

Premium Choice is quitting its Fort Dunlop home and moving its 200 staff to a new based on the Pendeford Business Park in Wolverhampton
Premium Choice is quitting its Fort Dunlop home and moving its 200 staff to a new based on the Pendeford Business Park in Wolverhampton

Premium Choice is moving out of its current home in the iconic Fort Dunlop complex beside the M6 in Birmingham for a new based on the Pendeford Business Park, just over the road from Jaguar Land Rover's engine factory on the i54 site.

Established in 1999 by two West Midlands entrepreneurs, Mark Woods and Richard Dornan, Premium Choice specialises in providing car and vehicle insurance for over 100,000 customers and is rapidly growing in the market offering home and leisure insurance.

Their firm will move into its newly refurbished premises in August.

The move to the Wobaston Road site near to Junction 2 of the M54 will also create a range of new jobs in the city.

The city council’s enterprise team is leading on the workforce recruitment services for Premium Choice.

Richard Dornan, Premium Choice managing director (underwriting and business development), said: “It’s an exciting time for Premium Choice as we continue to improve our working environment.

"Part of this ambitious programme is to improve our office facilities for our employees, the new offices have been completely refurbished offering us the platform to grow our business and further develop our teams.

"The acquisition of the new building is the result of the company’s rapid growth and continual success.”

Mark Woods, Premium Choice managing director (operations), added: “We are very unique in what we do and invest heavily in training our colleagues.

"Pendeford Business Park is perfectly located for us to capitalise on the talent that exists within the city of Wolverhampton and surrounding areas, and further develop knowledge and skills within the financial services sector.

"Our business employs around 200 people and we have a proven track record of growth over the past 17 years. We continually look for great people to assist us in our journey, we always look for people who have a passion for learning and development and want to help deliver a great customer experience.

“The support that we have received, and continue to receive from City of Wolverhampton Council has been invaluable and was a real influencing factor in our decision to relocate to Wolverhampton.”

Wolverhampton council's economic chief, Councillor John Reynolds, said: “This is great news for the city and shows how the area around Junction 2 has become one of our core economic hubs.

“Regeneration in the city is being driven by £3.5 billion of investment either on site or in the pipeline - making us an attractive location for businesses like Premium Choice.

“Most importantly, their relocation will provide vital job opportunities for our residents.”

Premium Choice is currently recruiting for both customer service and sales adviser positions. They offer competitive salaries starting at £21,000 and bonus incentives.

To apply for the positions the following is required:

A minimum of 5 GCSEs or equivalent, with previous experience of working in a customer service or sales setting preferred but not essential.

Applicants need to have excellent written and verbal communication skills and financial checks will be completed on all applicants.

Flexibility to work shifts will be required but the employer welcomes applications for both part-time and full-time roles.

For further information on the job opportunities please contact Jayne Hart by emailing

Direct applications with a CV should be sent to by 10am on Monday, June 19.

Shortlisted clients will be invited to interview by the employer on June 20, at Molineux Stadium’s WV1 Suite, between 5.30pm and 7pm.

As part of the Wolves@Work partnership with the Department for Work and Pensions, local unemployed residents can access bespoke training and support.

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