Express & Star

New five-year plan to make Wolverhampton an ‘events city’ and 'destination of choice'

A five-year plan to make Wolverhampton a “destination of choice” for visitors and a place where people might look to relocate has been drawn up by council bosses with the help of specialist consultants.

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Wolverhampton Grand Theatre

The strategy aims to use local events as just one aspect of a place-shaping tool to generate more visitors, business, investment and interest in the city from outside parties by 2028.

A full outline of the the plan, drawn from recommendations made by independent specialist consultants IPW, will be presented to the council’s economy and growth scrutiny panel on Wednesday (September 27) by communications and visitor experience boss Ian Fegan.

In a report to members Mr Fegan said: “This is part of wider plans to secure the city’s status and reputation regionally and nationally as a destination of choice for visitors. In recent years the council has invested in, or secured investment for, over £100 million pounds worth of key visitor economy infrastructure projects.