'Britain's greatest fraudster' delivers keynote speech at West Midlands Police annual business summit

That was the key message as the West Midlands Police and Crime Commissioner David Jamieson hosted his annual business summit last night.

It was a night of forward thinking with plenty of talk about the changing face of crime as a packed house listened to a well-informed line up of speakers.

Mr Jamieson himself spoke while he was joined by Chief Finance Officer Mark Kenyon who talked about the challenge of West Midland Police's funding, Chief Superintendent Sally Bourner who spoke about the force's partnership with Accenture and the WMP 2020 programme and Detective Chief Inspector Iain Donnelly who spoke about WMP's response to cybercrime.

But the undisputed star of the show was retired conman Tony Sales, who was once dubbed 'Britain's greatest fraudster'.

Mr Sales told tales of his past, how easy it is to steal someone's details, as well as crucially informing the audience about how to keep their businesses safe from the new digital crime threat.

Tony Sales was one of the country's most wanted men as he ripped off shops and online retailers after buying shoppers' personal data from hackers, swindling companies out of £30million.

He committed his first credit card scam aged just 13 and spent time behind bars before he turned his life around to put his criminal know-how to good purposes.