Express & Star

'Dream come true' as young baker Imogen secures shop in Newport

A baker is celebrating a 'dream come true' after being handed the keys to open her own shop.

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Imogen with the keys to the new shop

Imogen Kelly set up Immi’s Cakes and Bakes during the first lockdown of 2020 and has now secured her first shop premises in Newport.

Imogen, who won a contract to bake 22,000 cookies for the Polar Express at the Telford Steam Railway last Christmas, said she was 'lost for words' after securing the premises. She is now working hard to renovate the shop in St Mary's Street.

She said: "I am so excited because the dream has always been to open a shop in Newport but you obviously have to take steps before setting up a shop.

“I just got really lucky one day. I was driving in the town and saw an advertisement in the window, and it all went from there.

Imogen outside the shop

"I wasn't actively looking but it was always the plan for it to be the next stage of my business and I thought it was a perfect location.

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