Staffordshire manufacturer tackles environmental footprint in Asia

By Simon Penfold | Burntwood | Business | Published:

A Staffordshire-based manufacturer has completed its biggest export deal to date, supplying Pakistan with 13 medical waste incinerators, with support from the Department for International Trade (DIT).

Managing director Steve Lloyd with the Addfield MP500 medical incinerator

Addfield Environmental Systems’ machinery ensures the complete destruction of harmful waste while significantly reducing its negative environmental impact.

Set for delivery and commissioning early this year, these machines will have a dramatic impact on the environment in Pakistan while also creating jobs and reducing strain on the medical system. Visible improvements have already been seen in areas where similar incinerators have been installed.

Export business for Addfield, based on the Burtnwood Business Park has soared during the past three years, increasing from 30 per cent of turnover to over 65 per cent. The company now exports to 95 countries and predicts this will grow by as much as 50 per cent in the next two years.

This order is the latest export success for Addfield, which has worked with DIT for the last five years as it launched a strategic plan to increase its overseas contracts. The business now supplies to a number of health organisations and government bodies across the world including Senegal, Cambodia, Nigeria, Guinea and Mexico, and is recognised for the quality of its equipment and compliance with international emission standards.

There is currently a renewed focus on the importance of strong biosecurity measures around waste generated by clinics, pharmacies and hospitals in many countries and agencies following recent viral outbreaks including Ebola.

Addfield has made use of the full spectrum of DIT support to focus their export plans, which includes attending workshops and masterclasses to further its international awareness and received advice on making its company website relevant for a global audience.

James Grant, business development manager at Addfield Environmental Systems, said: “Historically, medical waste has been handled poorly, which has had environmental and health consequences in rapidly developing countries where the infrastructure is struggling to keep up with the growing population.

“The latest deal with Pakistan has provided a huge boost to our expanding company. It was secured following extensive collaboration with the customer to ensure the right solutions are in place for long-term benefits.


“DIT’s advice and support has been a crucial part of our overseas growth. We continue to grow our national business, but exports allow us to explore more market opportunities and diversify our products and services while making us more resilient to market changes. We’ve overcome many challenges throughout our exporting journey so far, so if we can do it, so can other businesses.”

Baroness Rona Fairhead, Minister of State for Trade and Exports, added: “We are delighted to support Addfield, an exciting UK manufacturer, as it continues to see huge success in countries around the globe and benefit from the global demand for British goods. The company is a fantastic example of what can be achieved by taking advantage of the opportunities offered by exporting, and the full range of support available.

“As an international economic department, DIT is here to support UK companies of all sizes increase their profits and resilience through exporting.”

Simon Penfold

By Simon Penfold
Business Editor - @SPenfold_star

Business Editor based at the Express & Star's head office in Wolverhampton, looking for stories big & small.


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