Express & Star

West Brom's season ticket rises as kids offer frozen and first-year adult price introduced

Albion have revealed a slight rise in adult season tickets for the 2024/25 season – with kids’ prices frozen and cheaper price for first-year adult fans.

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Prices for next season’s Championship season tickets sees most adults costs increased £50 to start from £399 after Carlos Corberan’s side narrowly missed out on a place in the play-off final at Wembley.

It is a rise in that range for a second season but Albion’s competitive junior prices have been frozen, with the popular kids for a quid offer still in place.

Adult season tickets have climbed by approximately £2 per home league fixture, which the club say owes to “unavoidable costs incurred.” Adult pricing works out from £17.35 per game. The starting point of £399, to a maximum of £509, is up from a base rate of £349.

Seniors (aged 65-plus) are priced from £339 (to £419) – up from £289 – and adult disabled tickets start from £209 (to £249) – up from £170.

Prices for young adults between ages 17 to 19 (from £119) and 20 to 25 (from £209) are maintained.

Last season sales were Albion’s highest since the 2008/09 season. There was an immediate surge in uptake and sales had hit 15,000 by early July. It is thought the club have in the region of 18,000 season ticket holders.

The club have also looked at a new cheaper price feature at The Hawthorns for supporters who are leaving the 20-25 age category.

It means those in their first year as an adult season ticket holder will make a saving of at least £95 with the new introduction.

The club introduced their kids for a quid offer ahead of the 2022/23 season as they targeted to recruit and retain younger supporters. It has been an overwhelming success and will run for a third campaign.

All season ticket prices for adults and seniors were also frozen that summer. The club say the pricing introduced them has helped with a 10 per cent rise in season ticket holders since. youngsters aged under-17 will to pay just £23 for a season ticket – £1 per league fixture.

In their statement, Albion claimed “The Baggies continue to offer some of the best value for money in English football.”

The club have also introduced a new scheme to tackle season ticket holder no-shows. Season tickets unused for five fixtures are at risk of being cancelled, but supporters will be contacted by the club in that instance to discuss reasons as to their non-attendance.

Tickets are on sale for new and existing season ticket holders via the club’s ticketing website, over the phone 0121 227 2227 or at the stadium’s ticket office. Phone or ticket office purchases for over 17s incur an extra £10 charge.

Payments on finance are currently unavailable due to a “regulatory requirement” related to the club’s takeover by Shilen Patel in February.