Wolverhampton fashion brand True Reverie release new t-shirt - with a chance to win one
Rising Wolverhampton-based fashion brand True Reverie have released their second t-shirt design - and are offering customers the chance to win one.
The company hit the headlines in February with their debut release. The Goodyear and Wolves FC-inspired 'Good As Gold' tee proved popular after the club's stars such as captain Conor Coady, Raul Jimenez and Morgan Gibbs-White all posed to show off the merchandise.
Their second t-shirt design will also please proud locals as it forms the first in a new range titled Midlands Musique. It is called Black Country Disco.
After Good As Gold sold out three times in its first three months, True Reverie say they are "excited to be expanding their range into West Midlands music culture".
Co-founder and designer Lindsay Baker, who models the t-shirts in their new promotional photographs, said: “Music brings people together.
"With the Midlands Musique range we want to celebrate and immortalise the amazing genres and scenes which we’ve all grown up with and been influenced by in the West Midlands, starting with Black Country Disco."
A launch video has also been posted by the brand to the social network Vimeo, featuring music from Wolverhampton's former The Ticket Unsigned band Lions Of Dissent.
Lindsay added that herself and co-founder Tim Baker set up the brand to create designs with a message of positivity for the city and region, the people who live here and their heritage.
Those who like what they see will be happy to discover that to coincide with the new design True Reverie are also offering music fans the chance to win a t-shirt of their choice from their online shop.
READ MORE: Wolves stars model new city-based clothing brand which captures 'spirit' of Wolverhampton
Fashionistas are asked to head to their website and submit a story of their one defining memory of music in the West Midlands, whether it be a great gig, buying a first record, a memorable club night, or even meeting a local music celebrity. A selection of the best stories will be featured on the True Reverie website and social media channels, creating an online archive celebrating music culture in the region.
All t-shirts are unisex and made from 100 per cent organic and sustainable cotton, hand screen-printed with water-based inks in the West Midlands.
To order one of the new t-shirts or the original Good As Gold design, visit http://truereverie.co.uk
And to enter a story to be in with the chance of winning a t-shirt, visit http://truereverie.co.uk/tell-your-story/
