Newg420, which sells everything from washing powder to garden fertiliser and from candles to electrical lighting, has purchased Unit 39 on the Middlemore Industrial Estate.
It is already based at Unit 83 on the same estate but a huge growth in sales during the recent lockdown has resulted in it needing to more than double its storage space.
Satnam Singh, managing director of Newg420, said: “We’re very grateful to Siddall Jones for helping us find the perfect place to increase our storage capacity.
“This new unit will eventually employ 20 new warehouse workers as we are constantly needing more space to accommodate the extra orders we are getting.
“We sell up to 40,000 different lines to both wholesale and online buyers in the household product sector and the demand seems to be increasing because of the recent lockdown.
“People have simply been spending more at home more, and therefore are spending more money on their homes and gardens, and they are attracted to buy our products at competitive prices online.”
Middlemore Industrial Estate is close to West Bromwich Albion Football ground and benefits from direct access to J1 of the M5 motorway via the A41 which is just half a mile away.
The A41 also provides a direct route to West Bromwich town and Birmingham city centres, and the property is well serviced by train, tram and bus links.
Commercial property agents Siddall Jones arranged the purchase for an undisclosed price from Isaac Shaw Ltd, who were advised by lawyers Higgs & Sons. Newg420 represented themselves.
Iain Hogg, managing director of Isaac Shaw Ltd, said: “Siddall Jones carried out a first-class job for us on the sale of these premises and we were very glad to have used their services.”
Edward Siddall-Jones, director of Siddall Jones, said: “This property is in a great location for storage, with easy access to the Midlands motorway network.
“Unit 39 received a lot of interest despite being on a long leasehold, and we are witnessing an increase in demand for owner occupied stock, particularly within the industrial small to mid-box sector.
“This is affordable for a number of businesses and owners who are looking to benefit from the tax benefits of acquiring a commercial property through a personal pension.
“We expect this trend to continue due to the low levels of industrial stock available across the West Midlands and the continuing low interest rates and cost of borrowing.”