Food service supplier launches app to aid hospitality sector

By John Corser | Walsall | Business Picks | Published:

A food service supplier has launched an app to help independent pubs and restaurants resume trading after lockdown.

Philip Mayling, director of MKG Foods

The Pub Order app, developed by Walsall-based MKG Foods, is available to download on Android, Apple, iPhone or iPad and can be used in many pubs and restaurants in Birmingham, allowing customers to order food and drinks in advance without the need to queue.

Not only will the app help reduce waiting times, it will allow customers to pay via their devices, minimising the need for contact with staff members to hand over cash. Free for members of the public to download, the app also comes at no cost for existing MKG Foods partners for at least the next 12 months, with others required to pay a small subscription fee. MKG Foods will also be offering free access to the app for local hospitality businesses affected the most by the pandemic.

After signing up, businesses will be given access to a portal where they can amend menu listings if items go out of stock and will be assigned their own account manager who they can contact around the clock for immediate technical support.

MKG Foods is a leading independent food service distributor. The business usually supplies food for schools, hotels, restaurants, care homes and football clubs, including Birmingham City FC but, since lockdown, has identified new ways to diversify to serve the needs of the wider public and help boost the economy.

Philip Mayling, director of MKG Foods, said: “As it stands, the conditions and rules around pubs and restaurants reopening on 4th July remain unclear, but one thing we know for sure is it’s going to be a really different experience to what we were all used to before lockdown.

“The biggest challenges for hospitality businesses will be ensuring staff and customers can adhere to social distancing guidelines, and the usual ‘queue at the bar’ systems won’t be an option. Many big national chains will be provided with the technology needed to take orders, but independent local pubs and restaurants are unlikely to have the same luxury or the means to develop their own apps in time for reopening.

“The hospitality industry is crucial to the Birmingham and wider economy and we want to do our bit to help local independents make the transition back to trading as seamless as possible. The Pub Order app is simple to use and makes food and drink orders straight forward for both customers and staff with no contact needed.”

John Corser

By John Corser
Business Reporter

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.

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