Express & Star

Ultimateaddons opens in Cheslyn Hay

UltimateAddons has opened a new retail store in Staffordshire offering mobile phone cases for bikers.

Published
UltimateAddons’ Service Technician Martin Smith (left) is pictured with owner Craig Derbyshire, who has opened a new bike accessories store in Cheslyn Hay.

The sales unit at Landywood Enterprise Park in Cheslyn Hay is close to the motorway network.

It is stocking a range of its waterproof, chargeable mobile phone cases and fittings, which will allow bikers to stay connected to the road, their friends and their favourite music.

Ultimateaddons’ waterproof and premium mobile cases allow bikers to run satellite navigation, Bluetooth intercom and audio apps, whilst charging the device at the same time.

The brand has been keen on opening up a sales unit for some months, in an attempt to connect directly with bikers and to supplement existing relationships with dealers up and down the UK.

It was felt that the Cheslyn Hay site represented the ideal destination for customers, due to its close proximity to the Midlands motorway network including M6 and M6 Toll. It will be stocked with UltimateAddons cases and attachments, with members of staff on hand to advise and even fit the devices where applicable.

On site, knowledgeable motorcycle enthusiast and service technician Martin Smith will be available to show bikers the ins and outs of all the mount kits in the UltimateAddons range – before showing riders how to fit them to their chosen two-wheeled vehicle of choice.

Ultimateaddons was created in 2008 by Craig Derbyshire, who has a passion for unique mobile electronic device accessories. He prides his range as being contemporary and premium, with a look and feel befitting the most discerning of enthusiast.

Steven Gourlay, research and development director at Ultimateaddons, said the Cheslyn Hay store represented a big piece of an overall sales jigsaw currently being pieced together.

“We really want the store to become a go-to destination for bikers who are in need of our products and accessories. They can then look forward to less stressful and ultimately, more enjoyable journeys.

“We are now going the extra mile to reach out to more and more enthusiasts, whether that be through our network of retail dealers, our website and digital platforms, or our new shop in the West Midlands.

“The location is ideal, our products will all be stocked there and we will be on hand to meet our customers’ needs, whatever weekday they decide to visit.”