Express & Star

Close to 1,000 jobs at risk as Ted Baker set to call in administrators

Hundreds of jobs could be at risk as the owner of Ted Baker filed a motion to appoint administrators to the ailing high street clothes retailer.

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File photo dated 06/01/16 shop sign for Ted Baker in central London. Ted Baker was chastised by the Methodist Church over the controversy surrounding boss Ray Kelvin, who was forced to take a leave of absence amid allegations of harassment. PRESS ASSOCIATION Photo. Issue date: Wednesday January 2, 2019. See PA story CITY TedBaker. Photo credit should read: Nick Ansell/PA Wire

Authentic Brands Group said that there had been “damage” done during a partnership with Dutch firm AARC Group, which ran Ted Baker’s shops and online business in Europe.

No Ordinary Designer Label (NODL), the company which trades as Ted Baker, walked away from the AARC deal in January after it claimed its partner had failed to meet its promise to inject cash into the business.

Authentic, which bought Ted Baker in 2022, said that the business had built up “a significant level of arrears”.

NODL has around 975 employees and runs more than 80 shops and concessions in the UK. There are stores in Birmingham, Cannock and Solihull.

In its statement, Authentic did not say whether any shops or jobs would be lost in the likely administration.

“Despite our tireless efforts, the damage done during a period under AARC in which NODL built up a significant level of arrears was too much to overcome,” said Authentic’s chief strategy and transition officer John McNamara.

“We wish that there could have been a better outcome for the Ted Baker employees and stakeholders. It is hopefully some consolation for customers that NODL will continue to trade online and in stores.

“We remain focused on securing a new partner to uphold and grow the Ted Baker brand in the UK and Europe where it began.”

Authentic, which also owns Reebok and Juicy Couture, agreed a £211 million deal to buy Ted Baker off the stock exchange in August 2022.

The deal was less than had been considered by Authentic earlier in the year when other potential suitors were circling the fashion brand.