Express & Star

Golden opportunity for businesses to help charity

Businesses are being offered the chance to help elderly people who may be struggling during lockdown with the launch of a new marketing venture.

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Hannah Montgomery with some of the new Golddust Direct designs

Award-winning marketing professional Hannah Montgomery is launching her new business Golddust Direct this week.

Dubbed ‘Moonpig for businesses’ it offers firms a direct mail package to raise their profile.

As part of the service, firms can add an extra donation to help Hannah’s charity Re-Engage Lichfield, which helps combat loneliness in the elderly by providing social contact. The donation through Golddust Direct would pay for a letter or card to be sent to an elderly person.

“This fulfils a company’s CSR requirements and it’s lovely for the recipient to get something through the post,” said Hannah, who is also linking with the Woodland Trust, making donations to offset the carbon footprint of the firm.

Hannah, who has just been named 2021 young professional of the year at the Lichfield, Tamworth, Sutton Coldfield and Cannock Chase Chambers of Commerce awards, said she wanted to use her expertise to help local firms who may be struggling and boost her charity at the same time.

Golddust Direct offers a cost-effective direct mail package, in which firms can choose from a selection of A5 printed postcards, personalise the detail and send out to staff, customers or potential clients to raise their profile.

Golddust Direct officially launched on February 11, with a Valentine-themed campaign giving firms the chance to send postcards to staff thanking them for all their hard work.

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