It's that day again when pranksters and jokers rule supreme and you're not really sure who or what you can trust.
Our advice is to avoid trusting anyone. Here are some of the best April Fool's Day jokes from across the internet this year.
As is tradition, plenty of newspapers kicked off the day's epic banter.
Spot the April Fool article on the Telegraph front page.
And this story in The Times could easily be real.
The Ukip bandwagon tried their best.
Decent effort from H&M.
JK Rowling was the target of Scottish Nationalists…
…But she promptly hit back.
Professor Green announced a new name to coincide with a PG tips sponsorship deal.
Meanwhile Google – which makes a habit of actually creating its April Fool's Day inventions – was forced to remove a feature added to its Gmail service after it sparked a backlash among users who claimed it was costing them potential jobs.
The Mic Drop tool was placed next to the normal send button, but once clicked sent a message containing a GIF of a character from the Minion movies dropping a microphone, as well as muting any future replies, ending the conversation.
The German embassy proved it was up for a laugh as much as the Brits with this effort about joining the Rugby 6 Nations after the national team lost to England in the football last weekend.
Staying with football, Southampton decided to launch a new club badge featuring an EMOJI!
And Walkers crisps decided to try to piggyback Leicester City's success this season by creating a Blue Leicester Cheese and Onion flavour.
But by far the joke of the day has to go to this extremely imaginative and well-planned tweet from an account claiming to be the British Milk Council.
Superb. See you all next year.