Primark to build giant Pavilions store

Birmingham | News | Published:

Budget fashion chain Primark has revealed it will create 448 new jobs and build one of its biggest stores after buying the Pavilions shopping centre in Birmingham.

The price tag on the Pavilions has not been revealed but is thought to be around £60 million.

The 250,000 sq ft shopping centre will be home to a 150,000 sq ft Primark store, spread over four floors.

While some of the shops based in the Pavilions will stay, others will go to make room for the giant Primark, which will employ nearly 900 people.

Around 430 will transfer from Primark's existing New Street store in the city centre.

A Primark spokesperson said: "We are delighted to demonstrate our commitment to Birmingham and our customers.

"We hope to build one of our biggest stores in this important city, and look forward to bringing the best of fashion, the best of everyday clothing and the best of homeware to our customers at the best value on the high street."

Primark will now be seeking planning permission from Birmingham Council for the revamp. The company, owned by Associated British Foods, says it wants to start construction work by the middle of next year.

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