William Hill profits slip despite online growth

Despite a 16% hike in net revenues to £1.49 billion, pre-tax profits were down 7% to £278 million.

At the same time the company has highlighted the political pressure currently facing the gambling industry.

William Hill also revealed a tough January, when an unusually high number of wins by odds-on favourites in football matches resulted in 'highly unfavourable' results for the bookie.

The firm's results come on the day that a new code of conduct is launched by the gambling industry that will set limits on the time and money gamblers can spend on gaming machines.

William Hill's chief executive, Ralph Topping, said today: "Gambling remains a source of political debate. We have taken firm steps in the last year to further improve responsible gambling outcomes in our shops."

Meanwhile the company says it has transformed over the last five years, with a major online operation now expanding into mobile phone gaming, and growth in international markets - particularly in Australia.

Together, Australia and online gambling now account for almost half of William Hill's £330m operating profits.

Mr Topping added: "Online's Sportsbook performance continues to be sparkling with staking levels up around 400% over the five years since the start of 2009. Mobile Sportsbook represents 39% of Sportsbook wagering in 2013."

Mobile gaming revenue was up 175%.