War hero Clive told to leave Bullring as he promoted Help for Heroes fragrance

Sapper Clive Smith, aged 30, from Hednesford, made a special appearance at The Perfume Shop in the Bullring shopping centre to promote the fragrance XTREME for Men, where money from sales will go to charity Help For Heroes.

But while posing for pictures with the fragrance and standing on his prosthetic legs, security guards came over and told him he had to leave the building to be photographed as it was not permitted inside.

A Bullring spokesman said: "We are aware of a complaint relating to photography of a promotion involving war veteran, Clive Smith and The Perfume Shop at the launch of Help for Heroes XTREME The Fragrance for Men, and this is currently being investigated internally."

Clive, an Invictus Games athlete, lost both his legs whilst on tour in Afghanistan in October 2010 after stepping on an improvised explosive device.

He is now an ambassador for the charity and has launched the new fragrance where money from sales will go to the charity.

Shoppers cheerfully greeted Mr Smith as promoted the fragrance outside the shop, with one declaring 'I am so grateful for what you did for our country.'

This year he received £90,000 pioneering surgery in Australia, which Clive raised after re-mortgaging his house, where his thigh bones were connected directly to his artificial legs to allow him to walk.

He said: "XTREME for Men has been launched to help raise more money for Help for Heroes.

"The Band of Brothers network within Help for Heroes approached members to work on the developing the fragrance, and after I applied I was chosen to work on it.

"After I got injured I got involved with the charity straight away. They gave me support and helped with my rehabilitation.

"They supported me with my injuries and I wanted to give back to charity."

Mr Smith has worked on all aspects of the new fragrance, from choosing the secret ingredients to designing the packaging.

The fragrance costs £29.99 with £6 of each sale going to Help for Heroes.

Clive joined the Royal Engineers in 2002 as part of the bomb disposal team - a job that comes with extremely high risks.

"It is such a dangerous field but that is the nature of the job," he said.

He was unable to compete in the Invictus Games this year due to receiving his life-changing surgery in Australia, but hopes to back representing the United Kingdom next year in Canada.

Clive is a member of the Hand Cycling team, and competes in the IBH2 time trial.

It was while on patrol in Afghanistan clearing roadside bombs that Clive Smith trod on an undetected explosive and lost both of his legs in the blast that followed.