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Some people think the new iPhone 8 and 8 Plus look a little too familiar…

Apple says the new product is a “huge step forward” for the smartphone.

Published
(Marcio Jose Sanchez/AP)

It is finally official, the iPhone 8 exists and it has been unveiled at Apple’s launch in California.

The iPhone 8 and 8 plus will go on sale in the UK on September 22, but despite the technology giant claiming the new model to be a “huge step forward”, some think it looks too familiar.

Such was the reaction on Twitter that “iPhone 7” started to trend as people made comparisons between the new smartphone and Apple’s previous model.

They might be on to something too, with the new iPhone 8 to be the same size, 4.7in (11.9cm), as its predecessor – and the Plus version staying at 5.5in (14cm).

For reference, here’s how an iPhone 7 looked last year.

iPhone 7
(Yui Mok/PA)
The iPhone 8
(Marcio Jose Sanchez/AP)

The 12 megapixel cameras on both devices also come with a new photo mode called Portrait Lighting which can be used to add extra lighting to portrait photos.

Soon though, things went up a notch at the event in the Steve Jobs Theatre in Apple Park – as Apple’s iPhone X, created for the phone’s 10th anniversary, was announced.

Tim Cook introduces iPhone X
(Marcio Jose Sanchez/AP)

The iPhone 8 will cost $699, and the iPhone 8 Plus $799. The iPhone X’s cost will start at $999.

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