Andy Hill blog: How video can make your business stand out from the crowd
In an ever changing market it is getting harder to stand out from competitors online, writes Andy Hill, managing director of MNA Digital.
Everyone is Tweeting, everyone is blogging but what can businesses do to reach even more people? What can they do that's different to shout about their products or services in 2017?
The answer is simple; video.
By creating a video you can share it on social media platforms such as Twitter and LinkedIn, as well as having it embedded on your website.
Don't be afraid to tell real stories, rather than thinking it must have Hollywood style production values. A survey carried out by Thedrum.com showed that 71 per cent of businesses said their video conversation rate was higher than any other form of media they used.
You have the raw material to tell a great story on the real life accounts of how people have benefitted from your products or services.
A good local example of this is a campaign which my agency MNA Digital has created for Motor Market based in Cradley Heath. You can see it here: https://vimeo.com/181494979
Their video campaign is no longer than a minute and a half and tells customers or interested buyers exactly what they need to hear.
In a video like this, you can show products and give compelling marketing messages.
With this, we also included subtitles of the voice over script so it can be watched by the large number of web users who view video without sound.
The majority of videos on Twitter, Facebook or even Instagram are watched without volume.
If your video is unpolished, people will be able to relate to your company's authenticity rather than a dream image.
Filming your message in short chunks also makes them ideal to share on social media.
You also have to make sure the videos are mobile friendly as most people do their internet browsing using a Smartphone or tablet.
And the good news is you don't have to create the video yourself if you are unsure of what should go in video, there are professionals out there who can create an effective video.
Video is a powerful way to promote your business, so why not capture some of the stories you see every day and let people see the good work you do.
To find out more register your details at http://www.mnadigital.co.uk/contact
