Football Association on back foot after scandal of £90 shirt

Shadow Sports Minister Clive Efford hit out at the pricing, saying it was "disappointing" while Stan Collymore and Joey Barton called it "a joke" and "taking the mickey".

The most expensive Nike 'match shirts' will be identical to the ones worn at this summer's World Cup finals while the cheaper replica ones will cost 'just' £60.

The FA said it avoids any involvement with kit manufacturers about pricing.

The £90 shirts have enhanced "cooling technology" compared to the £60 shirts, according to Nike.

Efford said: "I'm disappointed that fans are being asked to pay up to £90 for a new England shirt. The game of football seems to be increasingly about profit and commercialism rather than the community and the fans, who have sustained football for many generations."

Barton said on Twitter: "£90 for the new England shirt is taking the mickey out of the fans. When will it stop? Appalling."

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A spokesman for the FA said: "The FA is a not-for-profit organisation that puts £100m back into the game every year. It is through relationships with partners such as Nike that we are able to maintain that level of investment in football.

"The FA's policy is to avoid any involvement with how its partners/licensees set their prices, so as to avoid any risk of or implications of price fixing."

A Football Supporters' Federation spokesman said: "Fans with kids often argue that strips are changed too often.

"The FSF would advocate manufacturers incorporating a 'best before' date into the strip's label. Supporters buying a strip would then know exactly what they're paying for and be able to make a decision based on that."

England fans' spokesman Mark Perryman said: "I think the prices are ridiculous compared to what they cost to produce. I think Nike have got a bum deal because expectations ahead of the World Cup are at an all-time low."Who in their right mind thinks we are going to do well in Brazil?"