Wolves Foundation launch appeal to double donations for Wolverhampton communities

Wolves Foundation are appealing for support from individuals and businesses as they take part in the Big Give’s Christmas Challenge campaign for 2026, where all donations are doubled thanks to the annual fundraising initiative.

The club’s official charity are now seeking pledges of donations, which will not need to be paid until December, but will be doubled as part of the effort to reach an overall target.

All funds raised will be invested into the Foundation’s work in local communities, creating opportunities and changing lives of people of all ages and abilities across the city.

John Gough, who has been a Wolves director for 20 years, alongside his work as a hugely successful businessman, is helping the Foundation promote this campaign, with pledges required by 5pm on Friday, August 28.

“This is a campaign offering people and businesses the chance to support Wolves Foundation and make a pledge that will then be doubled as part of the Big Give’s Christmas campaign,” says John.

“That means one donation can mean twice the support for young people, twice the connection for older people and twice the opportunity for the people of Wolverhampton.

“Anyone who is able to make a pledge will be helping the Foundation create even more opportunities and change even more lives across the city.”

If any groups or businesses are planning to make a Christmas donation to charity, or holding a festive fayre or similar event, or an individual wishes to support work taking place within the community, this year’s Christmas Challenge provides a perfect opportunity.

The minimum pledge is £100, and any pledges do not have to be paid until after December 8. 

All pledges and donations are then matched by the Big Give campaign, ensuring double the impact in the local community.

The campaign comes as the Foundation are gearing up for two of its biggest fundraisers happening in November.

The Molineux Abseil, taking place over the weekend of September 26/27, is now sold out, but places are available for the Molineux Sleepout, on the night of Friday, November 13.

The Sleepout offers fans the chance to sleep under the stars in the Stan Cullis Stand, whilst raising funds which go straight into work delivered by the Foundation and the Good Shepherd charity to support people experiencing homelessness and hardship.

“We know a lot of people across the city are facing challenging times, but what is so special about our community is how people are willing to come together and step up to help each other, and this event is the perfect example,” says Kieron Ansell, Head of Business Development with the Foundation.

• Anyone able to make a pledge for the Foundation’s Big Give campaign can access the link here: community.biggive.org/s/pledge?