Poll: Where will you be doing your Christmas food shopping this year?

But bargains look set to be a priority with more than half of Britons (51.8%) planning to shop at low-cost supermarkets such as Aldi, Lidl and Iceland, the study by e-commerce firm Webloyalty found.

However 37.9% plan to shop at Tesco - a higher figure than for any other supermarket - in good news for the beleaguered retailer.

Almost two thirds of consumers (66.5%) prefer to do their food shopping in stores, with just over a quarter (29.5%) planning to use high-end supermarkets such as Marks & Spencer, Waitrose and online grocer Ocado.

The poll of 2,000 consumers found the average shopper will spend £443 and around 10 hours preparing for Christmas, but more than a fifth (21.3%) plan to spend less than they did last year.

Online retailers can expect a busy Christmas with more than two thirds (66.8%) of consumers planning to shop both online and in store, while just 16.8% will buy solely in stores.

The survey also found that more than a fifth of Britons (21.1%) intend to shop in the sales before Boxing Day, and a quarter (24.1%) will use the pre-Christmas sales for Christmas presents.

Guy Chiswick, managing director of Webloyalty Northern Europe, said: "With warm weather to blame for a slow start to the winter for retailers, Christmas is looking more important than ever to boost end-of-year numbers.

"Our research shows that UK shoppers will spend more overall on Christmas this year than in 2013, with gift spend up 3.3% on last year's figures.

"Interestingly, over a fifth of us intend to spend less this year, meaning a big opportunity for low-cost retailers to cash in this Christmas."

:: Conlumino surveyed 2,000 adults in October.