One in three drive morning after drinking
Almost one in three people in the West Midlands have admitted to driving the morning after when they believed they may still be over the drink-drive limit from the night before, according to a new study.
The research, commissioned by Honda (UK) and AlcoSense Personal Breathalysers, investigated attitudes towards drinking and driving over the festive period.
It found more than one-in-five Christmas party-goers in the West Midlands predict that they will have six or more alcoholic drinks – with a third of this group planning on knocking back eight or more, putting them at real risk of being over the limit the following day.
It also found that more than two-thirds of those within the region intend to 'pre-load' with one or more drinks before arriving at the party.
With such a big night planned by so many, two in five believe they could be over the drink-drive limit the morning after their Christmas party, yet a third of people aim to drive before 10am the following day.
Furthermore, despite being the most aware of the morning after drink-drive risk, the 25-34 year old age group – nationwide – are most likely to get behind the wheel before 9am the following morning.
More than one in five admitted that they would do so, even if they suspected they were over the drink-drive limit.
The research was commissioned by Honda (UK) and AlcoSense Personal Breathalysers.
Philip Crossman, managing director of Honda (UK) said: "Christmas is all about having fun and while the vast majority of party-goers won't risk it the morning after, a small percentage will. And that's enough to make a difference.
"We simply want people to be safe on the roads this Christmas as many just don't consider the effects of alcohol still in their system the morning after – our partnership with AlcoSense Personal Breathalysers sets out to raise awareness of the risk and make people think twice before getting behind the wheel."
