Runners can expect a fresh feel at this year’s Fradley 10k
This year’s Fradley 10K is set to get a whole lot leafier, as local Lichfield based, Florette, one of the UK’s leading prepared salad brands, has been confirmed as the headline sponsor. The partnership is set to bring fresh energy and community spirit to one of the region’s most popular running events in its 27th year.
The partnership will see Florette support the much-loved race, which takes place on Sunday, March 8, attracting hundreds of runners from across Staffordshire and beyond. Known for promoting healthy, active lifestyles, Florette’s sponsorship forms part of its Florette & Friends CSR programme, reflecting its commitment to wellbeing, balanced living, and supporting local communities.
Set against picturesque countryside, the Florette Fradley 10K is ideal for first-time runners and seasoned athletes alike, thanks to its flat and fast course - whether chasing a first finish or a shiny new personal best.
The race is the largest event in Fradley’s calendar - and its history, attracting hundreds of runners and spectators, with participants competing for cash prizes for the first three men and women across the line, and medals awarded to all finishers.
Runners taking part can also expect a vibrant race-day atmosphere, with Florette helping to fuel the event and celebrate participants as they cross the finish line.
Sophie Taylor, Brand Manager, said: “Florette is honoured to be part of such an incredible, community-centred event. The Fradley 10K brings people together, encourages healthy, active lifestyles and reflects our commitment to wellbeing, sustainability and enjoying fresh food as part of everyday life. Through our Florette & Friends programme, we’re proud to support runners of all abilities and to be involved in such a well-loved local tradition that champions both people and planet!”
Race organisers have welcomed the sponsorship, highlighting the shared values between the brand and the event.
Paul Griffin, Race Director, KP Events said: "We’re thrilled to have Florette on board as our headline sponsor. Their support will help us continue to grow the event and deliver a fantastic experience for runners and spectators alike. It’s great to partner with a brand that champions health and community just as much as we do."
Entries for the race are currently open, for anyone looking to lace up your trainers and be part of something special - sign up for the Florette Fradley 10K today and take on the challenge while supporting an incredible community event!
Event Details:
Date: Sunday 8th March 2026
Start Time: 10:30am
Venue: Fradley Village, near Lichfield, Staffordshire, WS13 8NL
Entry fee: £31 + £3.31 Booking fee
Enter here: fradley10k.co.uk
