Season tickets sold out – despite Wolves price hike uproar

At the end of May, Wolves announced increases in season ticket prices across the board, before rowing back slightly after the outcry.

And despite the uproar, Wolves announced on Saturday their season tickets had sold out ahead of the new campaign.

One Wolves fan, Oliver Page, said on X (formerly Twitter) it does not come as a shock to see that people have bought season tickets in the end.

He tweeted: “This doesn’t surprise me in the slightest. I’d love to know what the retention rate was and how many of the people who said that they weren’t going to do it actually did in the end.”

While Mokkxy said: “As much as the inflation is execrable, you can’t blame people for renewing no one is going to miss watching their team even if puts them in debt, I commend those brave souls.”

Not everyone was complementary though as one fan, Jack Lewis, branded the club’s owners as a ‘disgrace’

He tweeted: “And that’s why Fosun will keep on getting away with it. Disgrace.”

Wolves’ first game of the Premier League season is away at Arsenal on August 17, while the first chance home season ticket holders will be able to see their team play will be against Chelsea the week after.

When prices were originally sent out to fans, some supporters’ season ticket prices rose by as much as 176 per cent.

Under-14s in the family enclosure at Molineux, the Billy Wright lower, saw an astronomical 133 per cent increase from £105 to £245. Adult season tickets in the family enclosure increased from £635 to £780, a 22.8 per cent rise, meaning one adult ticket and one under-14 ticket would have cost a family a total of £1,025.

In an email sent to supporters with the price increases, Wolves chairman Jeff Shi said it was an essential area to help the club develop.

He said: “This revenue is the key difference between us and the biggest clubs that we have to compete with in the Premier League and is an essential area for us to grow over time.

“Commercial growth is vital for our club’s sustainability and competitiveness.

“While Premier League broadcasting revenue is indeed a major source of income, it is also easily offset by the club’s wage bills.

“This means that our disposable income largely comes from commercial activities, including ticket sales, hospitality and sponsorship.”

But the increases were met with uproar across the board as fans were unhappy with the rise in ticket prices.

In an interview with the Express and Star at the time, Daniel Warren, the chairman of supporters group the Wolves 1877 Trust, labelled ticket price hikes as ‘absolutely immoral’ and said he would not renew for the coming season out of principle.

A petition gained thousands of signatures, with every Wolves social media post met with backlash, and chairman Jeff Shi was forced to act.

Wolves made a u-turn on the prices of their junior season tickets for the 2024/25 campaign – the rises for under-14s scrapped completely.

They also said the price of junior season tickets will be reviewed for the 2025/26 season, while they guaranteed a price freeze for adult season tickets for the 2025/26 season.