Darren Moore: I've got 'fire in my belly' for West Brom

Giving an impassioned defence of his managerial career to date, Moore laid down a reminder of the 'huge turnaround' that had taken place at the club since he took over.

The fledgling Baggies boss is suffering his first blip as head coach, having picked up just one point from a possible 12 heading into this weekend.

It has put him under pressure from some sections of the fanbase, but Moore is determined to turn results around.

When asked how he had responded to the defeats, he said: "It's gives you the fire in your belly even moreso.

"Last year when I got the caretaker role, it gave me that stomach feeling, in terms of 'come on', that fight to get back up (off the floor).

"We could have laid down and died last season and nobody would have batted an eyelid, but that wasn't us."

Moore, who was in a bullish mood before the Leeds game, reiterated his call for 'unity' at the club between players, coaches, and fans.

"One thing I can look at when I jumped into this seat in April was where we were as a football club – and that wasn’t Albion," he said.

"I remember games against Burnley, Leicester, Huddersfield; I stood in that technical area and thought ‘this isn’t us as a football club’.

"Since then, there’s been a huge turnaround here. What do you put that turnaround down to? I put that down to one word ­– unity.

"Strength together, and that’s 100 per cent what we’ve got to be.

"I’ve always run with the ‘we’ factor, not ‘me’. That’s been my message, and it’s been there from day one, when I took it as a caretaker, and that won’t change."

Despite his side's recent form, Moore says he had learned a lot from his first tough spell in the dug out.

"In my experience as a player and head coach, when you’re winning football matches the game teaches you nothing," he said.

"When you don’t win, that’s when it teaches you all you need to know.

"That’s where we’re at now, but by being together, and working through it, you overcome these hurdles."

And he believes his dedication to a club he holds so dear will stand him in good stead.

"There’s nobody here at this football club (I don't know)," he said. "In terms of knowing it from corner to corner, knowing staff, players and people within the structure - I know them right across it. I know the supporters here.

"It was important to stop the rot last year, deal with all the goings on off the pitch that came with it (relegation), train hard and get out of the blocks.

"The only way that's been achieved is by us being together. The only we're going to get over this (patch) is by everybody being together.

"That's my rallying call to everyone, to get together and fight on.

"In this division nobody has a god given right to win games. You've got to earn the right to succeed."