West Brom seal first shirt-sleeve sponsor deal with betting firm

By Andrew Turton | West Bromwich Albion | Published:

West Brom have sealed the club's first ever shirt-sleeve sponsorship deal with in-game betting specialists 12BET.

12BET have been announced as West Brom's new shirt sleeve sponsor. Picture:

The deal will see the 12BET logo on shirts for this season's Premier League campaign and on the Baggies' training wear.

It is the first time the club has had a sleeve sponsor.

The deal has been completed ahead of Saturday's visit of Bournemouth to The Hawthorns.

It is West Brom's first partnership with 12BET. The sports betting and casino brand formed in 2007.

12BET spokesman Rory Anderson added: "We are excited to be the first ever betting company to partner with a Premier League club as both Shirt Arm and Training Wear partner.

"The sustained success of West Brom in the Premier League makes them a great fit for 12BET who have a long standing heritage as a recognisable Premier League brand."

West Brom's Chief Commercial Officer, Simon King, said: "12BET are a reputable brand with a rich history of working in the Premier League.

"To have been identified as an exciting prospect by the company highlights the growth the club has made globally in recent years.

"With strong Asian links continuing to grow, this was instantly recognised as a perfect partnership."

Andrew Turton

By Andrew Turton
Digital Journalist

Digital journalist based at the Express & Star's head office in Wolverhampton. Interested in breaking news and social media. Get in touch on Twitter @aturton_star or


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