Strictly’s Amy Dowden leads red carpet glamour at Pride Of Britain Awards

Joey Essex and Morning Live presenters Helen Skelton and Gethin Jones were among the guests.

By contributor Hannah Roberts, PA Senior Entertainment Reporter
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Supporting image for story: Strictly’s Amy Dowden leads red carpet glamour at Pride Of Britain Awards
Amy Dowden attending the Pride of Britain Awards (Ian West/PA)

Strictly Come Dancing professional Amy Dowden has taken to the Pride Of Britain Awards red carpet in a glamorous purple gown.

The Welsh dancer, 35, who debuted a shaved head at the 2023 awards while undergoing treatment for breast cancer, pinned a pink ribbon badge to her dress.

Among the other guests were reality TV star Joey Essex, Morning Live presenters Helen Skelton and Gethin Jones, soap star Helen Flanagan and This Morning commentator Ashley James.

Winners are being celebrated at a dinner at Grosvenor House, London, co-hosted by dancer Ashley Banjo and broadcaster Carol Vorderman.

Here are some of the fashion highlights from this year’s event:

Amy Dowden in a floor-length purple gown
Amy Dowden in a floor-length purple gown (Ian West/PA)
Ashley James in a silver gown
Ashley James in a silver gown (Ian West/PA)
Helen Skelton and Gethin Jones
Helen Skelton and Gethin Jones (Ian West/PA)
Helen Flanagan wearing a black and white dress
Helen Flanagan wearing a black and white dress (Ian West/PA)
Tasha Ghouri in an off-the-shoulder gown
Tasha Ghouri in a strapless gown (Ian West/PA)
Reality TV star Joey Essex
Reality TV star Joey Essex (Ian West/PA)
GK Barry and and her partner Ella Rutherford
GK Barry and and her partner Ella Rutherford (Ian West/PA)
Carol Vorderman in all black
Carol Vorderman in all black (Ian West/PA)
Pride of Britain Awards 2025 – London
Strictly head judge Shirley Ballas wearing a floral dress (Ian West/PA)
Pride of Britain Awards 2025 – London
Emily MacDonagh and Peter Andre (Ian West/PA)
Pride of Britain Awards 2025 – London
Maura Higgins in a strapless black gown with a tulle skirt (Ian West/PA)
Pride of Britain Awards 2025 – London
Princess Andre in a white gown adorned with silver gems (Ian West/PA)
Pride of Britain Awards 2025 – London
Vicky Pattison attending the Pride of Britain Awards (Ian West/PA)
Pride of Britain Awards 2025 – London
Strictly star Dianne Buswell in red, white and black (Ian West/PA)
Pride of Britain Awards 2025 – London
Singer Anne-Marie wearing a black gown (Ian West/PA)
Pride of Britain Awards 2025 – London
Good Morning Britain presenter Kate Garraway in a dark blue ensemble (Ian West/PA)
Pride of Britain Awards 2025 – London
Reality TV star Olivia Attwood wearing a dress with a cut-out around the torso (Ian West/PA)