'The magic has arrived!' - New Disney Store opens at West Midlands shopping centre - take a look inside
‘From iconic characters and cuddly favourites to exclusive collectibles and must-have gifts, there’s something for every Disney fan’
A brand new Disney Store has opened at Birmingham’s Bullring.
The store opened today (Wednesday) at Selfridges.
The Bullring shared some photos online to give customers a first look inside.
The post on social media said: “EXCLUSIVE FIRST LOOK - The magic has arrived!
“The brand-new Disney Store is now open at Selfridges, Bullring!
“From iconic characters and cuddly favourites to exclusive collectibles and must-have gifts, there’s something for every Disney fan.
“Whether you’re shopping for little ones or treating yourself, it’s time to make your visit to Bullring a little more magical.”
The opening follows the successful Disney Store festive pop-up inside Selfridges Birmingham last year, which proved a major hit with shoppers and highlighted strong demand for more in-person Disney shopping experiences in the region.
Designed for Disney fans of all ages, the new location features a curated range of apparel, accessories, stationery, plush toys, collectibles and dress-up collections inspired by some of Disney’s most-loved stories and characters.
Guests will also be able to shop seasonal launches, limited collections and opening promotions, while dedicated fitting rooms will help bring Disney inspired costume and roleplay ranges to life through an enhanced retail experience.
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.