Taco Bell excitement hits Merry Hill as US-founded Mexican fast food chain opens new restaurant

The California founded restaurant chain opened its new outlet on the Upper Retail Park on July 11

Fans of Mexican restaurant chain Taco Bell flocked to check out the new Merry Hill eatery which opened its doors for the first time at the weekend.

Customers flocked to the new Taco Bell restaurant at Merry Hill on opening dayplaceholder image
Customers flocked to the new Taco Bell restaurant at Merry Hill on opening day | Taco Bell

The California founded restaurant chain, known for its tacos and burritos, opened a brand new eatery on the Upper Retail Park at Merry Hill, Brierley Hill, on Saturday (July 11).

Queue outside the new Taco Bell restaurant at Merry Hill on opening dayplaceholder image
Queue outside the new Taco Bell restaurant at Merry Hill on opening day | Taco Bell

Fan favourites such as the Crunchwrap Supreme, Crunchy Taco Supreme and Volcano Burrito, as well as a range of vegetarian options, feature on the menu along with the BBQ Habanero Burrito (limited time only), BBQ Habanero Chicken Tenders, Chocolate Churro Bites – and Mountain Dew Baja Blast.

To celebrate the opening, 100 exclusive Taco Bell T-shirts were up for grabs for the first 100 customers.

Customers tucking into their food at the new Taco Bell restaurant at Merry Hillplaceholder image
Customers tucking into their food at the new Taco Bell restaurant at Merry Hill | Taco Bell

Guests were also treated to free cinnamon twists with any purchase on opening day and a team from Red Bull also turned up for the launch.

A team from Red Bull attended the launch of the new Merry Hill Taco Bell on July 11placeholder image
A team from Red Bull attended the launch of the new Merry Hill Taco Bell on July 11 | Taco Bell

Taco Bell Merry Hill is a franchise business operated by Campana Ltd, which runs 24 restaurants across the UK - a key growth market for Taco Bell, which now has over 150 locations nationwide and more new restaurant openings planned throughout the year.

Staff outside the new Taco Bell restaurant at Merry Hillplaceholder image
Staff outside the new Taco Bell restaurant at Merry Hill | Taco Bell

Chet Patel, chief marketing officer of Taco Bell UK & Europe, said the Taco Bell team was “excited to bring our unique brand culture and connect with the people of Dudley”.

Halesowen-based influencer Joshua Wyer, who runs Bargains With Josh, was among those who tried out the new eatery on opening weekend, giving it the thumbs-up - especially the signature Baja Blast.

The new restaurant is open from 10am to 11pm daily.

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