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Augmented reality animals come to life in this futuristic London exhibition

This clever new installation unlocks the power of augmented reality to bring the artwork to life.

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Augmented reality exhibition in London's Broadgate

Londoners have been given a spectacular snapshot of the future of art, with an installation that uses augmented reality to bring itself to life.

Animal conservationists The Aspinall Foundation have joined forces with the London’s Broadgate and the design house Marokka to produce a stunning technology-driven exhibition called WILD LIFE, where viewers can interact with giant animal sculptures using their mobile phones.

Broadgate, in partnership with London design house Marokka and The Aspinall Foundation, launches WILD LIFE, a unique tech-inspired exhibition to help raise awareness of endangered animals.
Gus the gorilla is the star of the exhibition in London’s Broadgate (Jeff Moore)

The gorilla, nicknamed Gus, will then be joined by an augmented reality giraffe, elephant, rhino and lion, who spring into action as visitors point their phone at various “trigger points” across the square.

Broadgate, in partnership with London design house Marokka and The Aspinall Foundation, launches WILD LIFE, a unique tech-inspired exhibition to help raise awareness of endangered animals.
A delighted girl holds up a mobile phone after using the Marokka app (Jeff Moore)

“‘Gus the Gorilla’ works as a design thanks to the magnificence of the gorilla as an animal, so it is a privilege for us to partner with The Aspinall Foundation and help raise awareness of their amazing work.”

Broadgate, in partnership with London design house Marokka and The Aspinall Foundation, launches WILD LIFE, a unique tech-inspired exhibition to help raise awareness of endangered animals.
A giraffe, elephant, rhino and lion are all part of the exhibition alongside Gus (Jeff Moore)

The innovative artwork will remain in place throughout the London Design Festival until September 24, so there’s still plenty of time to get down and have a peek.