West Bromwich Albion 'delighted' to return to town centre as 'Albion Alcove' opens in Indoor Market
West Bromwich Albion have made a return to the town centre with the opening of a new retail stall in West Bromwich Indoor Market.
The Albion Alcove recently opened its doors and has already proved popular with shoppers looking for something special ahead of Christmas.
The stall features a selection of official merchandise, including hats, scarves, souvenirs and replica shirts.
The market, which is located on High Street and open 9am-5pm Monday to Saturday, has been created to deliver a modern and vibrant destination.
Combining traditional market stalls with contemporary facilities, the market also features specialist street food vendors in its food court.
Club president, Andrew Nestor, said: “We’re delighted to have a presence back in West Bromwich town centre.
“When we learned of the new market, we felt it was important for the club to be part of the project. We are reliant on the support of our local community, and this provided us with an opportunity to return some of that support.
“Our hope is for West Bromwich to thrive and by being part of this project we hope to assist in its continued growth.”
The Albion Alcove is one of the centrepieces of Sandwell Council’s West Bromwich Masterplan, created to deliver a modern and vibrant destination for both traders and shoppers.
Combining traditional market stalls with contemporary facilities, the market will also feature specialist street food in the new food court.
The project is a great example of collaboration thanks to £2.61million funding from the Government’s Towns Fund programme, which is supporting regeneration and investment in towns across the country, and £2.03million funding from Sandwell Council. It is also another project which has been delivered on budget.
Member of Parliament for West Bromwich, Sarah Coombes, added: "The new West Bromwich Indoor Market is a transformational investment for our town, and having the Albion Alcove open there is the icing on the cake.
“I’m delighted to have worked with the club’s new owners to make this happen. It shows their commitment to the local area.
“I hope Baggies fans will come down to the alcove to buy their club merchandise and support this new era for our town.”
