Keystone Brewing Group set to double revenue after major shareholder investment
Keystone Brewing Group has announced a £2 million investment into the business, which includes West Midlands’ Purity Brewing Co, to support the next phase of its growth.
The announcement comes after a period of rapid expansion that has seen iconic brands including Hofmeister, North, Four Pure and Magic Rock added to its portfolio.
The investment, funded by BREAL Group shareholders, will allow Keystone to support growth and meet increasing demand for its products as the business forecasts a doubling of its revenue in the next 12 months.
Planned upgrades include new delivery vehicles to strengthen national distribution capabilities and a 6,000 hectolitre increase in annual fermentation capacity at the West Midlands based Purity Brewing Co, in Alcester, Warwickshire.
Steve Cox, CEO of Keystone Brewing Group, said: “This investment marks a further major milestone for Keystone as we continue to scale.
"With new breweries and brands joining the group and demand rising, it gives us the agility and infrastructure to expand capacity while staying true to the quality and character of each of the brands."We’re well-equipped to grow in a way that’s both ambitious and sustainable.”
Mark Williams, partner and shareholder at BREAL Group, added: “This amplifies the confidence we have in Keystone Brewing Group, and indeed this sector for the long term."It is tough out there at the minute, but we continue to believe that there is a real appetite for premium, value for money beers and ciders.
"Not only is Keystone on track to reach its revenue target of £100m by 2028, but it remains steadfast in its mission to deliver exceptional quality, variety and innovation to consumers both in the UK and worldwide while embracing new possibilities.”
