'It’s a dream come true' – Walsall's Ellie Simmonds launches 'world first' fashion label
Paralympian Ellie Simmonds, fresh from presenting coverage of both the Paralympics and the Olympics, has now launched clothing firm DEWEY - the 'world first' fashion label for adults 5ft and under.
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Unable to find clothes that fit off the rack, Ellie, who is 4ft, has collaborated with the brand’s visionary founder, 5’2 Chamiah Dewey, to cater to the millions of people globally who are extra petite.
The 29-year-old sporting hero from Aldridge, Walsall, has been an inspiration to millions during her illustrious career representing Team GB in the Paralympic Games, where she won a total of eight Paralympic medals – including two golds when she was just 13 in the Beijing Games back in 2008.
Launched earlier this month, DEWEY's first collection is now available both in-store and online at Selfridges, with plans for expansion in the near-future.
Ellie said: "I am genuinely thrilled to be launching DEWEY.
