International body care brand to open first standalone store at Merry Hill

International fragrance, body care and home products brand Bath & Body Works is set to open its first standalone store at the centre later this year, Merry Hill has announced.

The 1,270 sq ft store will stock a wide selection of Bath & Body Works' signature products, alongside latest launches and seasonal collections, giving shoppers a greater range to choose from.

Complementing the range already available within NEXT at Merry Hill, the new store will bring together the brand's best-loved products, from indulgent fragrance mists, body washes and lotions to its iconic three-wick candles and home fragrance diffusers.

The opening comes as Merry Hill continues to welcome new names to the centre, with recent additions including MINISO and Ben & Jerry's, alongside a completely revamped and expanded Superdrug store – the biggest Superdrug store in the UK.

Jonathan Poole, centre manager at Merry Hill, said: “As part of the ongoing improvement of Merry Hill we’re delighted to welcome another new brand; a new standalone Bath & Body Works store, giving our visitors even more choice when it comes to beauty, body care, and fragrance.

“The brand is already proving popular through its presence at NEXT here at Merry Hill, so we’re excited to give shoppers the chance to explore an even wider range of its products in its own dedicated new store.”

A spokesperson for Bath & Body Works added: “Following the success of our range within NEXT at Merry Hill, we’re excited to open our first standalone store at the centre.

“The new store will give shoppers the opportunity to discover even more of our signature fragrances, body care and home fragrance products, alongside our seasonal collections.”

Bath & Body Works will open on the lower mall, opposite The Body Shop and Holland & Barrett, later this year.