Pub chain Marston's to roll out more Two Door and Grandstand venues as new formats fuel significant profit surge in 2025
Pub company Marston’s has toasted a successful 2025 with a significant surge in profits attributed to the success of its innovative new pub formats, which are proving a major hit with customers and driving strong commercial returns.
The Wolverhampton-based national pub chain reported “significant profit growth” with pre-tax profits rising by 71.3 per cent from £42.1 million to £72.1 million this year.
The uplift comes as a result of a strategy focused on modernising the Marston's estate through targeted investment and format conversion.
Marston’s CEO, Justin Platt, who took over in January 2024, said 2025 has been "a good year in the round" - with "significant profit growth" and increased customer loyalty, with guest satisfaction at the highest level it has ever been.
Along with its digital transformation and disciplined approach to cost management, the pub company's new pub formats take much credit for the last two years of growth.
The new formats explained
The new pub formats are the result of extensive research into how modern-day patrons are using pubs, which has changed dramatically over the last two decades.
“A pub today is used for a lot broader a range of occasions than it was 20 years ago,” Mr Platt explained, saying pubs today are not just for Friday and Saturday nights out - they can a Tuesday lunchtime charity meeting venue, a work from home on a Wednesday venue, for a big Sunday lunch or a Friday night meal out with family and friends - a whole range of occasions.
He said: "We did a lot of work talking to our guests, understanding what they want. That allowed us to identify five clear target segments in the market, and we designed those formats specifically against what guests told us they wanted in each of those segments."
