'I started making home fragrances in my kitchen in 2022 - now I've sold thousands of products from my Staffordshire warehouse and shop'
Three and a half years ago, inspired by his great-grandmother’s passion for home interiors, Ryan Pritchard started a business crafting home fragrances from his kitchen.
He attended his first charity market just a few months later and since then, with the help of his partner, Calum Wilkes, he has launched hundreds of new products from whipped soap and bath bombs to body lotions.
“My great-nan was always changing her interiors, painting and moving the living room around,” says Ryan, aged 30. “I was thinking about starting the business with my inheritance because I had always wanted something that was my own and gave me a purpose. I was umming and ahhing about what to do and I had a white feather fall on me." As he's a believer in white feathers and what they symbolise, that moment made the decision for him.
Ryan started COW Home & Body by offering 15 different fragrances, which were available in three sizes, before extending the product range to meet demand.
In 2024, the business, which has an online store, moved from their home workshop in Brownhills to a dedicated warehouse in Hednesford.
They make everything themselves apart from their bath bombs, which have to be temperature-controlled.
“A lot of products are made to order,” says Ryan, whose specialty is the home fragrances.
Calum, 30, is responsible for making the whipped soap as well as the other bath and body products.
