A global beauty brand is about to reopen its revamped store at Birmingham Bullring and the first customers will get a goodie bag
The Bullring shopping and leisure centre in Birmingham is getting even more beautiful as a global beauty brand prepares to reopen its shop with goodie bags galore for the first customers
KIKO Milano is all set to reopen its newly revamped store in Birmingham’s Bullring with some amazing goodie bags for the first customers.
The global beauty brand promising beauty fans an elevated retail space designed to enhance the customer experience and showcase the brand’s latest innovations when its doors reopen on March 26.
The company says the redesigned store reflects KIKO Milano’s modern and trend-driven identity, offering a more immersive and engaging environment for shoppers.
With a refreshed layout, updated fixtures, and a focus on accessibility and discovery, the space certainly sounds exciting.
And customers are invited to explore the brand’s extensive range of high-quality, affordable beauty products in a dynamic setting.
About the Store Experience
Located in one of the UK’s most iconic shopping destinations, KIKO Milano says their Bullring store has been transformed to embody the brand’s contemporary aesthetic.
Product visibility is enhanced to encourage interaction, allowing customers to experiment with textures, shades, and finishes across makeup, skincare, and accessories.
The reopening will also coincide with the launch of KIKO Milano’s new launch, the Love Fusion collection.
With a launch campaign starring Emily Ratajkowski, the next-generation complexion range is proud to blend impressive skincare benefits with unparalleled makeup performance.
KIKO Milano says it offers hydration and long-wear in one step, for skin that is even, radiant and moisturised throughout the day.
At the centre of the new range is the Love Fusion 24H Moisture Radiant Foundation, which delivers 24 hour hydration and barrier protection alongside 16-hour wear, and is available in 49 shades.
Strategic Investment
The refurbishment marks an important step in KIKO Milano’s continued investment in the UK retail landscape.
By enhancing its physical presence in key shopping hubs like Birmingham’s Bullring, the brand says it is reinforcing its commitment to delivering a premium yet accessible beauty experience to its growing customer base.
The updated store is set to further strengthen Bullring’s position as a leading destination for beauty and lifestyle, offering visitors an exciting and contemporary retail offering.
Paul Devin, Managing Director for UK & Ireland, says: “We’re delighted to be reopening our Bullring store and welcoming customers back into a newly reimagined space that truly reflects KIKO Milano’s energy and innovation.
“This redesign allows us to create a more engaging and inspiring environment where customers can explore our products and express their individuality.
“The launch of our Love Fusion collection makes this moment even more special, as it celebrates colour, creativity, and self-expression.”
Goodie bags
To celebrate the reopening at 11am on March 26, the first 100 customers visiting the store can look forward to receiving a special goodie bag with full-size Kiko Milano makeup products.
A bit more about KIKO Milano
Founded in Milan in 1997, KIKO MILANO has revolutionised the way cosmetics are sold globally.
The brand identifies the major beauty trends of the moment and makes them accessible to all, combining quality and creativity rooted in its Italian DNA.
With an extensive range of shades, tones and textures, KIKO MILANO pledges to meet every professional and personalised make-up requirement. Today, the brand operates over 1,200 stores and is available in more than 70 markets worldwide.
