Aldi is looking for parents in the West Midlands to join new panel - with up to £400 in shopping vouchers and free products up for grabs
Aldi has announced it is on the lookout for parents in the West Midlands to join its new Aldi Parent Panel – offering families the chance to bag up to £400 in shopping vouchers and free products, in return for their valuable input into future family focused products and initiatives.
Aldi, who was recently named as Supermarket of the Year at the 2026 Loved By Parents Awards, is inviting parents of children ranging from babies through to teenagers to apply, with successful applicants reflecting the diversity of family life across the UK.
Those selected will be asked to take part in short surveys and product reviews at key points throughout the year, helping to inform Aldi’s family-focused initiatives and wider customer experience. In return, parents will receive £100 in Aldi vouchers every time they complete a survey, alongside free Mamia products and selected Specialbuys.
In total, 10 parents from across the UK will be selected to take part in the panel.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Families rely on Aldi every day, and it’s important that we continue to listen to what really matters to them. The Aldi Parent Panel gives parents from across the UK the opportunity to play a role in shaping how we support families - from the products we offer to the experience we provide in-store and beyond.
“We want the panel to reflect families of all shapes, sizes and experiences, so we can continue delivering the quality and value Aldi is known for.”
Parents who would like to apply to join the Aldi Parent Panel are invited to submit either a short written application (up to 200 words) or a short video explaining why they would like to take part. Applications should be sent to aldiparentpanel@aldi.co.uk by Wednesday 15th April 2026.
For more information, please visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldi-parent-panel-the-panel/
The launch of the Aldi Parent Panel follows the return of the Mamia New Parent Fund for 2026, which will see Aldi will give away £100 vouchers every week for 12 months - totalling £5,200 - to help parents cover the cost of essentials including nappies, wipes, baby food pouches and toiletries.
