West Brom Building Society delivers financial education to nearly 3,000 young people across the Midlands
West Brom Building Society supported 2,925 children and young people with financial education during 2025, through a programme delivered in schools and colleges by colleagues from its branch network.
Throughout the year, branch colleagues visited primary schools, secondary schools and further education settings across the region, delivering interactive sessions designed to help young people understand money, saving and everyday financial decision-making.
The sessions, known as Money Go Round for primary age children and Financial Fitness for older children, are tailored to age groups and introduce key financial concepts in a practical and engaging way. Schools across Birmingham, the Black Country, Shropshire, Worcestershire and surrounding areas took part, with pupils ranging from early primary age through to sixth form and college students.
The programme forms part of West Brom’s commitment as a building society to support communities in its heartlands and help young people build strong financial foundations for the future.
Heather Hazley, Head of Distribution at West Brom Building Society, said: “Financial education is a vital life skill, and helping young people build confidence around money is an important part of our role in our communities.
“Our branch colleagues are passionate about supporting our local communities, and delivering these sessions in schools allows them to share practical, real-world knowledge that can make a genuine difference. Reaching nearly 3,000 young people over the last year shows us that financial education matters to our young people.”
The sessions are delivered face-to-face by branch colleagues who volunteer their time, helping bring financial education to life and encouraging open conversations about money at an early age.
Mel Bradburn, Wolverhampton Senior Branch Manager, who regularly delivers the sessions added: “Money can feel daunting for young people, but once they start talking about it, you see their confidence grow. These sessions give them a better understanding of everyday finances and often spark conversations that continue at home, which makes the impact even wider.”
West Brom Building Society plans to continue delivering financial education sessions in 2026, working closely with schools and colleges to support the next generation of savers and borrowers.
