Local business funds children’s wellbeing programme at Cannock primary school

The sponsorship forms part of YogaBugs’ national “Support Our School” campaign, an initiative designed to address the growing need for accessible mental-health and wellbeing support in schools at a time of increasing demand and shrinking education budgets.

Through this partnership, children at Bridgtown Primary School will benefit from regular yoga, movement and mindfulness sessions that support emotional regulation, focus, resilience and positive mental wellbeing — both in the classroom and beyond.

Responding to a Growing Need in Schools

YogaBugs launched the “Support Our School” campaign in response to two urgent national challenges affecting primary education:

• A significant rise in children experiencing anxiety, stress and emotional overwhelm

• Reduced school funding, limiting access to dedicated wellbeing and mental-health programmes

The campaign enables community-minded organisations to directly support local schools, ensuring that every child — regardless of budget pressures — can access high-quality wellbeing provision.

A Community-Focused Partnership

My Choice Healthcare, which prides itself on being more than a café and care provider, views the partnership as a natural extension of its values and commitment to community wellbeing.

Bethan Evans, CEO of My Choice Healthcare, said: “We are delighted to support YogaBugs at Bridgtown Primary School. At My Choice Healthcare, we believe everyone deserves the opportunity to feel happy, settled and supported — and that starts in childhood. This partnership allows us to give something meaningful back to the community where we work.”

She added: “Our hope is that this sponsorship will have a lasting, positive impact. We actively look for ways to integrate into our local communities and to be a beacon of support for children, families and schools.”

Supporting Children, Families and School Staff

The funded access provides a whole-school wellbeing solution, including:

• Children’s yoga and mindfulness sessions for PE, movement breaks and classroom wellbeing

• Parental access, allowing families to practise together at home

• A dedicated adult wellbeing section supporting both school staff and parents

The programme is designed to reduce stress and anxiety, improve focus and emotional awareness, and help children thrive academically, socially and emotionally.

Proven Impact in Schools Nationwide

YogaBugs has been delivering children’s yoga and mindfulness programmes across the UK for over 20 years, supporting thousands of children through engaging, story-based sessions that make wellbeing accessible, inclusive and fun.

This initiative brings those proven benefits directly to the Staffordshire community, reinforcing the importance of early intervention and preventative mental-health support.

About My Choice Healthcare

My Choice Healthcare Limited was founded by friends Craig Sheppard and Neil Askew. The organisation delivers truly person-centred care and support, helping individuals live full lives and achieve their aspirations.

My Choice Healthcare supports people with a range of needs, including:

Individuals with long-term mental health conditions

Specialist provision for people with learning disabilities, dual diagnoses and complex needs, including those who may present behavioural challenges

About YogaBugs

YogaBugs is the UK’s leading provider of children’s yoga and mindfulness programmes, working with schools, nurseries and early-years settings nationwide. For over two decades, YogaBugs has helped children build confidence, reduce anxiety and develop healthy emotional wellbeing through engaging, age-appropriate movement and mindfulness.