Empowering local businesses: Walton Homes joins forces with MyMidlands

The new collaboration will see every Walton Homes customer gain free access to the MyMidlands Card, unlocking a wide range of local benefits at more than 170 local businesses – from everyday savings at family-run cafes and boutique retailers, to discount offers for gyms, attractions, healthcare, beauty and more.

Alongside exclusive discounts, monthly prize draws and year-round social events, the partnership delivers exceptional value while inspiring locals to explore and support the vibrant independent businesses within their community. 

Amy Summerton, Director at Walton Homes, said: “We are delighted to partner with MyMidlands and offer our residents access to the very best our region can offer. We have a longstanding commitment to championing the region’s highstreets, so it’s fantastic to be able to offer a programme that makes accessing independent local businesses easier than ever.”

Kellie Johnson, Founder of MyMidlands, added: “We welcome Walton Homes and its customers into the MyMidlands community. Our mission has always been to help people discover and support the incredible independent businesses that make the Midlands so special. This partnership allows us to amplify that impact—putting real savings, meaningful rewards, and local pride directly into the hands of more Midlands residents.”

The partnership also extends support to Midlands-based charities, with MyMidlands regularly collaborating on campaigns that raise awareness and funds for causes across the region. 

This collaboration not only enhances the customer experience for every Walton Homes buyer, but also uplifts the wider Midlands community, creating meaningful connections between residents, local businesses, tourists and charitable organisations. 

To learn more about the benefits of the MyMidlands Card or to explore local offers, visit mymidlands.co.uk.