Staffordshire shoppers thanked for donating almost 800 toys to children at Christmas

Throughout December, customers donated a selection of toys to local organisations to spread festive cheer to children throughout the county.

By contributor Paige Turner
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Kind-hearted Tesco shoppers across Staffordshire have been thanked for donating 797 toys during the retailer’s Toy Donation campaign in the run-up to Christmas.

Before the festive celebrations, Tesco stores in Staffordshire called on customers to support the retailer’s 2025 Christmas Toy Donation campaign so that local children who might otherwise not receive a gift on the big day wouldn’t miss out on some festive magic.

Customers responded enthusiastically, with 797 brand-new toys donated to in-store donation points across the county. The gifts were then given to local organisations, including Cannock Food Bank, The Young Ones, Gingerbread Family Support and many more, which Tesco store colleagues chose to partner with for the campaign. The gifts were then distributed to local children to open on Christmas Day.

In time for Christmas, 74,482 gifts were donated to children throughout the UK
In time for Christmas, 74,482 gifts were donated to children throughout the UK

Nickey Willis, Community Champion at Cannock Superstore, said: “We take pride in supporting our local community during the year through Tesco Stronger Starts and our Community Food Connection programme. This year’s toy donation campaign gave customers a fantastic opportunity to support local families and ensure children in our community had something to open on Christmas Day. We are so grateful to our customers who donated what they could to help bring some festive joy to local families over Christmas.”

Claire De Silva, Head of Communities at Tesco, said: “We really can’t thank our customers enough for their kind contributions to our Toy Donation campaign. Throughout the year our stores give support to children and their community, and without fail local people support us in our efforts. So once again we are grateful to the people of Staffordshire for showing that the magic of Christmas is very much alive and well. They have made a lot of children very happy at a time of year that can be difficult for some families, so thank you so much again for your support.”

Tesco’s Toy Donation campaign ran in stores across the UK in November and December, with more than 74,482 gifts donated by generous shoppers.