Anthea Turner announced as ambassador for Lichfield care home
Crystal Care Collection has announced renowned television personality, author, and lifestyle advocate Anthea Turner as the care home provider’s new ambassador.
Operating care homes across the UK, including Stowe Mount in Lichfield, Crystal Care Collection provides residential, dementia, and respite care with an all-inclusive fee.
In this role, Anthea will help shine a spotlight on the exceptional standards of care, community, and wellbeing provided across Crystal Care Collection’s care homes.
With a long-standing public profile and a passion for promoting positive living, Anthea will support Crystal Care Collection’s mission to enrich the lives of residents and raise awareness around the importance of compassionate, person-centred care.
Anthea Turner said, “I’m looking forward to working as an ambassador for Crystal Care Collection. Quality care is one of the most important pillars of later life, and a strong sense of community within a care home can transform lives.
“I hope to get to know the residents and team members and to witness first-hand the incredible care provided within each of their communities every day.”
Anthea’s ambassadorship will include visiting care homes, meeting residents and staff, and participating in key campaigns that communicate Crystal Care Collection’s values.
Liz Walker, Managing Director for Crystal Care Collection homes in the north of England, said, “We are thrilled to welcome Anthea Turner as part of the Crystal Care Collection family. Her enthusiasm, warmth, and genuine compassion align perfectly with our values. We believe her advocacy will bring lots of smiles to our residents faces and help highlight the exceptional care we deliver every day.”
