West Midlands Metro makes magical journey to Cinderella at The Old Rep easy and affordable

For the third-year running, West Midlands Metro is offering discounted travel for audiences attending BOA Group’s annual pantomime, Cinderella, at The Old Rep Theatre this Christmas.

By contributor Emma Ferguson
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Ticket‑holders for performances of Cinderella can enjoy 10% off an all-day tram ticket as part of this seasonal partnership between the Metro and one of the region’s most beloved theatres.

Audiences can expect a glittering, family-friendly spectacle bursting with laughter, music, festive cheer, and unforgettable moments for all ages, marking the tenth festive production by the BOA Group at this historic venue. This timeless fairytale has a distinctively Brummie twist, featuring local humour, regional pride, and a few surprises. Get ready for a pantomime packed with fairy magic, dazzling costumes, and jaw-dropping special effects.

Elizabeth Cole, Metro’s Marketing and Communications Manager, commented: "The Old Rep’s take on one of the most popular pantomimes is set to be a huge hit, with audiences enjoying hilarious comedy, outrageous characters, dazzling costumes, and plenty of audience participation."

West Midlands Metro announce partnership with BOA Group for Cinderella this Christmas
West Midlands Metro announce partnership with BOA Group for Cinderella this Christmas

Emma Ferguson, Marketing and Communications for BOA Group, added: "We’re so excited to be working with West Midlands Metro again this festive season. We love making theatre accessible to all, so this extra kind offer of discounted travel for our customers is much appreciated. We can’t wait to see you all at Cinderella!"

Cinderella runs at The Old Rep until Wednesday, December 31. The historic theatre in Station Street, which can trace its history back over 110 years, is just a two-minute walk from the Metro’s Grand Central tram stop.

Cinderella delights audiences at The Old Rep Theatre
Cinderella delights audiences at The Old Rep Theatre

Details of how to redeem the travel offer will be included in customers’ pre-show emails, outlining the simple steps needed to access the discount. Audience members will receive all the information they need ahead of their visit, ensuring a smooth and stress-free journey to the theatre.

Tickets can be purchased online at oldrep.co.uk, where audiences can also find further information about the production. Alternatively, customers can call the Box Office on 0121 643 5858 or email boxoffice@oldrep.co.uk.