Midlands McDonald’s welcomes back customers after ‘Convenience of the Future’ restaurant redesign
McDonald’s in King’s Norton, on Parson’s Hill, Birmingham, which is owned and operated by local Franchisee Sarah McLean, has reopened after a ‘Convenience of the Future’ redesign, which promises to deliver a better customer experience for all.
With consumers increasingly looking for greater speed, efficiency and choice when ordering their food, McDonald’s ambitious ‘Convenience of the Future’ restaurant revamp programme will combine a new restaurant layout with the latest technology to create a more seamless and enjoyable experience for customers.
Improvements have been made for restaurant crew with a redesign of the crew room which will create a more relaxing and comfortable space for them to take a well-deserved break.
Local McDonald’s Franchisee, Sarah McLean, who owns and operates 25 McDonald’s restaurants in the West Midlands, said: “I’m proud to reinvest in our King’s Norton restaurant. We now have a more contemporary dining area, a brand-new outdoor seating area, and separate facilities for our dine-in customers and our couriers – leading to a better experience for everyone. It’s exciting to see the fresh new look and feel of our King’s Norton restaurant and I’m confident the changes will not only benefit our customers but also our fantastic restaurant team.”
While the traditional walk-in and Drive Thru remain core to how customers order, the redesign of McDonald’s kitchen and dining areas as part of Convenience of the Future will better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine in experience.
With dedicated areas for the different ways to order, along with the removal of the front counter, the revamp will offer a more efficient way to order and will leave customers with more space to enjoy their meal.
